THE STORY BEGINS

2012: Haryana Factory operations commenced.

2013: Country Liquor, IMFL roll out.

THE YEAR OF LAUNCHING

2014-2016: The Generation, Royal Green, and Double Blue launched across multiple states.

2016: 1 Million cases of IMFL crossed.

2017: Rajasthan Factory Operations Commenced, 1 Million Cases of Royal Green whisky sale in a Financial Year.

Our Royal Success

2018: 2 Million Cases of Royal Green Whisky Sale in a Financial Year, Launch of Calenter VSOP Brandy.

2019: Tetra Pack launched for IMFL, Royal Green Packaging upgraded, and Uttar Pradesh Factory operations commenced.

2020: Launch of Calenter Premium Rum.

Expanding Our Reach

2021: Launch of Innate Reserve Whisky, Overseas markets opened, 10 million cases of Royal Green whisky sale milestone crossed since launch, Launch of Royal Green TVC.

2022: Royal Green New Look bottle launched, Punjab Factory operations commenced.

2023: Royal Green launched in Maharashtra, J&K, Kerala & Pondicherry – completing Royal Green’s Pan India launch, Launch of Woodnote Premium Blended Select Cask Whisky,

15 Million Cases of Royal Green 2019 cumulative since inception, Royal Green adjudged as Fastest Growing Millionaire Whisky Brand in the world.

Towards Premiunisation

2023: Launch of Woodnote Premium Blended Select Cask Whisky.

2024: Launch of BOHO Premium Blended Whisky

2025: Launch of The Irish Smith Triple Distilled Irish Whiskey (BIO)