NEWS

Explore our dynamic campaigns, and
discover exclusive behind-the-scenes stories.

NEWS

Explore our dynamic campaigns, and
discover exclusive behind-the-scenes stories.

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Seeking to Make Irish Whiskey Mainstream in India
25 March 2026 | INTERNATIONAL BUSINESS
Seeking to Make Irish Whiskey Mainstream in India
With premiumisation in Indiareaching critical mass, Irish whiskey has emerged as one of the fastest growing categories. The whiskey is largely appealing to the new generation that is seeking refinement without intimidation. Strategic brand storytelling, selective pricing and wider availability in urban centres are helping the category move from curiosity to credible choice, opines VIRAT […]
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Royal Green Whisky Hits Major Milestone in 2018
14 February 2026 | INTERNATIONAL BUSINESS

Royal Green Whisky Hits Major Milestone in 2018

Royal Green Whisky Hits Major Milestone in 2018 Virat Maan, Business Head, ADS Spirits Pvt. Ltd. describes his experiences and plans for tRoyal Green Whisky...

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