Royal Green Whisky Hits Major Milestone in 2018
Virat Maan, Business Head, ADS Spirits Pvt. Ltd. describes his experiences and plans for tRoyal Green Whisky from ADS Spirits Pvt Ltd, crossed another major milestone recently when it clocked a sale of 2 million cases in the calendar year 2018. It was no mean achievement considering, brand is pitted against brands from MNC giants and that too when it is available in fewer states as compared to well established brands.
This achievement is truly remarkable, Royal Green clocked one million cases in 2017 and almost doubled its volume in 2018.
ADS Spirits’ Journey and Product Launches
ADS Spirits, incorporated in 2010, started its commercial operations in 2012 with launch of their country liquor brands in the state of Haryana. Their foray into branded IMFL started in 2014 with Launch of Double Blue and Royal Green. Today company boasts of impressive portfolio with The Generation, Royal Green, Double Blue whisky, Episode whisky/rum and Moonwalk vodka and gin catering to consumers across segments and flavours.
Royal Green’s Successful Market Penetration
Royal Green launched in fag end of 2014 was an instant success owing to its unique packaging and superior blend quality. With its entry in just two states in 2014, today the brand is available in 16 states and has gained considerable foothold in all markets where it is operating.
Leadership and Vision Driving Success
Benefitting from vision of its founders, Mr. Ashok Maan and Sikander Maan, along with their strong faith in their professional management team, The ADS Spirits is scaling new heights every year and has created a special place for itself in annals of alcobev industry in India.
