ADS Spirits is committed to being the most trusted name in the Alcohol-beverage Industry, providing best-in-class products, exceptional brands and display consistent passion for quality and customer satisfaction.

Our Values

TEAM WORK – THE POWER

We believe in Team Work which is reflected in its inception and genesis and is demonstrated in its business growth. Our progress and growth, as one of the fastest growing company in the liquor industry is the result of our synergistic team work.

INNOVATION

We encourage and motivate our employees at all levels to innovate and be creative, across all areas of operations. Ability to understand the consumer’s mind-set, and roll out of the same using differential tactics, empowers our team towards achievement of its goals.

PROFESSIONAL AND PERSONAL INTEGRITY

We follow, adopt and persistently maintain professional integrity at our work place to enhance productivity, performance and reputation. Every employee at ADS, is encouraged to be a custodian of professional and personal reliability and honesty

PASSION TOWARDS EXCELLENCE

We, at ADS, are passionate and driven to achieve excellence in our work. Passion is our driving force to be the Best in Industry.

RESPECT & HUMILTY

ADS treats and advocates its people with kindness, courtesy and politeness and encourage-workers in all respects both professionally and personally. They are encouraged for this as brand ambassadors of the company.

PROUD OF WHAT WE DO

ADS employees display extreme pride being an integral part of a team in a progressive and futuristic company dedicated to make an impact in the industry and the society.

Leadership

At ADS Spirits, leadership is all about bringing together individuals with complementary backgrounds and ensuring adherence to the organizational strategy in the best interests of the company and its shareholders.

  • Visionary Leadership Team
  • Advisory Board

The promoters at ADS Spirits Private Limited are seasoned visionaries with a combined experience of over 40 years plus in this industry. They are the leaders who have built this big conglomeration in the spirits industry and continue to motivate each and every contributor to the success at ADS Spirits.

Mr. Ashok Kumar Maan Managing Director
Mr. Sikandar Maan Executive Director
Virat Maan Chief Executive Officer

The senior team at ADS Spirits is responsible for the everyday functioning of the company and their impact on everyday processes is what makes ADS Spirits the brand that it is today

Amit Narain Mathur International Business Head
Brijesh K Patel Sr. Vice President -Sales & Marketing
Mr. Anil Wadhwa Vice President Manufacturing
Mr. Manish Singh Sr. Vice president- Technical
Nathi Ram Kapil Vice President, Sales
Mr. Pawan Sharma General Manager - Finance & Accounts
Pardeep Sharma Group Head – HR & Admin

Our experienced advisory board has been a part of the biggest companies in India and have been important impacting forces behind some of the biggest and most popular brands. The wealth of experience they bring to ADS Spirits is unmatched.

Mr. N. Janardana Menon Advisor – Technical
Mr. P. V. Achar Advisor - Supply Chain
Mr. G. S. Nagappa Advisor - National Sales and Marketing

The promoters at ADS Spirits Private Limited are seasoned visionaries with a combined experience of over 40 years in this industry. They are the leaders who have built this big conglomeration in the spirits industry and continue to motivate each and every contributor to the success at ADS Spirits.

Paras Maan Designation
Sahiba Maan Designation
Mr. Ashok Kumar Maan Managing Director

Mr. Ashok Kumar Maan is a dynamic leader and holds leadership roles in finance, manufacturing and operations of the company. As a founder member, Mr. Ashok Maan has played a key role in setting up of the first 60 KLPD distillery of the company. He is a family man and the strongest source of motivation to the hardworking team at ADS Spirits. Before this venture, he has been dealing in wholesale and retail trade of liquor for more than 22 years in the state of Haryana.

Mr. Sikandar Maan plays a vital role in the management of the company’s facilities and administration. A sportsman, athlete and true son of the land, Mr. Sikandar Maan loves to travel has used his rich experiences in shaping the ethos and work culture at ADS Spirits. He has been instrumental in ensuring that the growth of ADS is reflected in all areas and facilities from which it operates. Before this venture, he has been dealing in wholesale and retail trade of liquor for the over

Young and Energetic, Mr Virat Maan brings in new perspective to the organization. He has done his Masters in International Business and Management from University of Westminster, London. Mr. Virat Maan gained experience in best business practices and consumer insights through his internships at Diageo UK in the Reserves and Malts team covering large parts of the global market and at Pernod Ricard UK as Strategy Development & Marketing Manager. His vision is to take ADS group as a PAN India company operating across multiple segments in the domestic market as well as to chart the company’s international foray. He has set forward the motion of making ADS Group as a world class organisation.

International Business Head

Mr. N J Menon, former head of United Spirits Ltd Technical Centre and has more than 60 Years of Experience in Alcohol Beverage Industry in India, which includes Product (Blend) Development, Quality Control, Manufacturing & Maturation of Malt and Grape Spirits. Mr. Menon is responsible for development of some of the well-known brands of United Spirits Ltd.

Mr Menon is associated with ADS Spirits as special advisory in the development of world class Blends since beginning and visits the production facility at regular intervals to monitor the blend quality and other technical parameters of production. He is considered an expert in Indian whisky blend development. Mr. Menon was a member of Bureau of Indian Standards, Committee on Alcoholic & Beverages, AIDA Technical Committee and other institutions.

A Post Graduate in Business Administration with specialisation in Materials Management, having 25 years of experience in the liquor Industry, of which over a decade as Head of Supply Chain (North India) with United Spirits Ltd. Mr PV Achar is well known and most respected person in the liquor industry. Mr PV Achar has inculcated best practices in Supply Chain Management to ADS Spirits from inception and is being continuously improved upon for better efficiency.

A veteran of Indian liquor industry and former Chief Operating Officers of United Spirits Ltd (A Diageo Company), Mr Nagappa brings in wealth of knowledge and experience in sales and marketing to ADS Spirits, as the company is geared to reach consumers in eastern, central and southern India. Mr. Nagappa is guiding the sales and marketing team to address the challenges faced every day at the market place (Consumer, Retailer, Distributor/Wholesaler).

Mr. N.R. Kapil is Vice President Sales, having three decades’ experience in the Indian liquor industry and is responsible for spearheading the business at ADS Spirits. A highly motivated person and with a desire to achieve objective in a fair and ethical manner.

Mr. Pawan Sharma leads the finance function as a General Manager Finance & Accounts at ADS Spirits Pvt. Ltd. Since 2013, and is a part of its Group Management. Mr. Pawan Sharma is a MBA Finance with vast knowledge of Accounting standards and strategies including implementation of SAP/ ERP & has more than 26 years rich experience in accounting especially for Distilleries. He leads a key responsibilities and a team in functional areas of Account / Finance /VAT TAX /Central Excise of ADS Spirits Pvt. Ltd and responsible for various reporting to top management ( MIS ) monitoring & handling of all work of finance & Account Budgeting , Costing, Auditing , VAT , C. Excise case assessment. He implemented the accounting policies from initial stage for the growth of ADS Spirits Pvt. Ltd.

Mr. Pardeep Kumar is an MBA in HR from Kurukshetra University, Kurukshetra and LLB from University of Rajasthan at Jaipur. He has over 28 years as experience in varied Industries Such as Morepen Labs, CII; JCB India; YKK India and JRG Automotive Industries India Pvt. Ltd

Mr. N J Menon, former head of United Spirits Ltd Technical Centre and has more than 60 Years of Experience in Alcohol Beverage Industry in India, which includes Product (Blend) Development, Quality Control, Manufacturing & Maturation of Malt and Grape Spirits. Mr. Menon is responsible for development of some of the well-known brands of United Spirits Ltd.

Mr Menon is associated with ADS Spirits in the develoment of world class Blends since beginning and visits the production facility at regular intervals to monitor the blend quality and other technical parameters of production. He is considered an expert in Indian whisky blend development. Mr. Menon was a member of Bureau of Indian Standards, Committee on Alcoholic & Beverages, AIDA Technical Committee and other institutions.

A Post Graduate in Business Administration with specialisation in Materials Management, having 25 years of experience in the liquor Industry, of which over a decade as Head of Supply Chain (North India) with United Spirits Ltd. Mr PV Achar is well known and most respected person in the liquor industry. Mr PV Achar has inculcated best practices in Supply Chain Management to ADS Spirits from inception and is being continuously improved upon for better efficiency.

A veteran of Indian liquor industry and former Chief Operating Officers of United Spirits Ltd (A Diageo Company), Mr Nagappa brings in wealth of knowledge and experience in sales and marketing to ADS Spirits, as the company is geared to reach consumers in eastern, central and southern India. Mr. Nagappa is guiding the sales and marketing team to address the challenges faced every day at the market place (Consumer, Retailer, Distributor/Wholesaler).